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Looking for a different approach to choosing new glasses?

Each frame we stock is chosen specifically with people like you in mind. As a team we have over 130 years of experience working with glasses wearers like you.  This means that, as well as adivsing on what looks great, we know what will work and what will cause problems further down the line.

In most opticians you'll find rows and rows of glasses that all look the same.  We do things a bit differently as all of our frame stock is hand selected.  This means that we are thinking of what people like you want as we select stock.  

We usually have around 800 frames in stock at any given time and are always pleased to order more for specific requirements, but we don't think it's a great plan to put them all out on frame bars to overwhelm you!  We would rather guide you, once we have got to know you and what you are wanting from your new eyewear.

We really do get excited about glasses!  Why not get in touch to find out why?


There is a lot of competition to get frames into stock at Keyes Eyecare – so we can be very fussy about the frames we stock.. and we really are!  We scrutinise the ranges of frames on offer from each supplier we deal with.   For every 500 frames that we view, we might only choose to stock a dozen or less.  


Favouring smaller, more exclusive designers.

At the designer end of the range, we favour smaller, more exclusive designers.  We just don't get excited by mass produced designer brands and believe the emphasis should be on the style not the logo on the side.  So, we purposely avoid these labels, constantly on the lookout for exciting niche designers and independent eyewear brands.

Come and see us at our Gosforth opticians

Conveniently located for Jesmond, Kenton, Tyne Valley, Wideopen and Ponteland. Free on-street parking.

Arrange an appointment today